JANUARY – MARCH 2009
Malaysian Tin Products
NEWSLETTER
MANAGEMENT COMMITTEE
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PRESIDENT MR. MAMORU KAWASAKI(ALTERNATE – MR. LOH YOON SOON) SELAYANG SOLDER SDN BHD
VICE-PRESIDENT MR. MAKOTO HARA (ALTERNATE – MR. KONG KEAN BENG) NIHON SUPERIOR (M) SDN BHD
HON. SECRETARY MR. C.S. LIM METAL RECLAMATION (IND) SDN BHD
TREASURER MR. JASON LEE HENKEL (MALAYSIA) SDN BHD
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EDITORIAL SUB-COMMITTEEMR. MAMORU KAWASAKI MR. LOH YOON SOON MR. MAKOTO HARA MR. C.S. LIM
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JASON LEE MR. CHEN TIEN YUE TN. HAJI MUHAMAD NOR MUHAMAD EN. FAIZUL AZRI AZIZAN
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Dear
Members,
We commence the New Year with pessimism as many economists and analysts, by and
large, have predicted that 2009 would be a difficult year for most countries and
economies globally. With the three major developed economies of the US, EU and
Japan, which are Malaysia’s major trading partners, projected to be in recession
in 2009, there is little to be bullish about this year.
Although the banking sector in Malaysia has no or little direct exposure to the
US subprime problems, Malaysia presently is suffering the full brunt of the
slowdown in the US economy, as it is its second most important trading partner,
with a share of close to 12% of total trade.
The impact of the recession in the US and the other industrialised countries
together with the plunging commodity prices started to hit the Malaysia’s
economy in the fourth quarter of 2008. During that quarter, the country’s GDP
growth rate fell abruptly to 0.1 per cent, and in the month of December alone,
the value of Malaysian exports contracted by 20.1 per cent compared to the same
month in 2007. As a result and despite a strong start, Malaysia’s full year GDP
grew at a rate of only 4.6 per cent in 2008, sharply down from the 6.3 per cent
posted in 2007.
This depressing trend continued in early 2009, with exports having contracted by
nearly 28% in January, and by 33.8% in February compared to the same periods
last year. This marked deceleration in exports is expected to have an adverse
impact on the country’s export-oriented manufacturing industries.
To help boost the dismal state of the economy, the Government announced in
January 2009 a fiscal stimulus package of RM 7 billion, which would be disbursed
towards the promotion of strategic industries, education and skill training
programmes. And in March 2009, the Government unveiled a second much larger
stimulus package of RM 60 billion, to be implemented over 2009 and 2010. The
Governor of Bank Negara issued a statement recently saying that the 67 billion
ringgit in stimulus measures is expected to boost the country’s economic growth
this year by between 1% and 1.5%.
The Government in March has revised its economic growth forecast for this year.
It now expects that the country’s economy in 2009 will grow 1% in the best-case
scenario, and shrink 1% in the worst-case scenario, which by the way will be
Malaysia's first recession in a decade.
At this opportunity, I wish to inform members that this is my last term serving
as President of the Association, and thus my last President’s Note to you. May I
convey my sincere thanks to all my colleagues in the Management Committee for
their support, and the Secretariat staff for their hard work and diligence in
administering the affairs of the Association. It has indeed been a great
pleasure serving the Association and members, and on a more personal note, a
remarkable learning experience for me.
With warm wishes and kind regards.
Mamoru Kawasaki
PRESIDENT
Electronic/Semiconductor Sector News
E&E Companies See Flat Demand
Electrical and electronics (E&E) companies in Malaysia continue to expect
flattish sales ahead as orders have yet to pick up since a decline late last
year amid the global financial crisis and economic downturn.
Some semiconductor companies based in Penang said orders would remain “flat” in
the coming months while Malaysian American Electronics Industry (MAEI) chairman
Datuk Wong Siew Hai said it was too early to tell when orders would start to
pick up. “I believe not so soon and expect this quarter’s sales to be worse than
last year’s fourth quarter,” he said. “We can’t really tell you when demand will
pick up but we will have to see how effective the stimulus packages by US and
other countries are. If consumer confidence is good, demand will eventually pick
up.” However, he said some consumers might now choose to delay purchases as they
tightened their belts amid the economic downturn. Asked if local companies had
started to cut production, Wong said “they would have to adjust their capacity
based on current demand. Some will also try to clear the inventories before
manufacturing new products.”
According to a spokesman for one of the biggest companies in the electrical and
electronics sector, stockpiles remained manageable and were “not their biggest
headache.” But an industry source said some big companies had high stockpiles of
about 10% of their revenue. One such company, however, said it had a
“contractual agreement” from its customers to take up the stocks in six months
from the time the order is placed. “It’s not a problem for us,” he said.
Intel Malaysia corporate affairs manager Loo Cheng Cheng said the company would
continue to invest and innovate, but declined to disclose its inventory levels.
“Technology has been the engine of the economy for some time, and will continue
to be so in the future,” he said. An European electrical operating company in
Malaysia said the company had 1½ months worth of inventories. “We are
controlling our inventories at a healthy level, but not drawing it down as (an
excess) of this will cause lost sales to the organisation,” it said. The company
said sales would likely show a slight slowdown from February to March, but
should pick up again from April to June.
An official from Panasonic Malaysia Sdn Bhd said the company’s orders remained
healthy. He acknowledged that inventories were rising but expected it to
normalise by next month. “Some slowdown is expected but we will manage
accordingly,” the official said, adding that demand was still there based on the
company’s third quarter results.
(Source: The Star, 9 February 2009)
Electronics May Get Shot in the Arm
The US$787 billion US economic stimulus plan may prevent further job losses in
Malaysia's electronics industry by reviving export demand, the chairman of an
industry group said. "The stimulus package is very key," Datuk Wong Siew Hai,
chairman of the American Malaysian Chamber of Commerce electronics industry
group, said yesterday in an interview. He expects the Malaysian electronics
industry to start recovering about six months after the US Bill is passed.
The US is Malaysia's second biggest overseas market and US electronics companies
such as Motorola Inc account for about 12 per cent of Malaysia's exports. The US
stimulus package contains roughly US$300 billion in tax breaks, more than US$250
billion in direct aid to distressed states and individuals, and almost US$200
billion to improve infrastructure.
Malaysian exports posted their biggest drop in almost seven years last December
and the government expects 2009 growth to slow to an eight-year low as the
global recession hurts demand for made-in-Asia products such as Dell Inc
computers and Intel Corp chips. Retrenchments in the country's manufacturing
industry jumped 86 per cent to 18,578 last year.
The electronics industry group is asking the Malaysian government for help in
the form of a "significant" corporate tax cut, lower utility costs and loans for
smaller companies to help counter the effects of the economic slowdown, Wong
said. Most, if not all, of the industry group's members have reduced overtime
work at their factories and are considering shorter work weeks to conserve cost,
he added. Export sales by the group's 17 electronics companies are expected to
decline this year, Wong said.
(Source: New Straits Times, 18 February 2009)
Exports May Fall 4pc as Electronic Demand Dips
Malaysia's exports may fall as much as 4 per cent this year as demand for the
Southeast Asian nation's electronics slumps amid the global recession, the
government said. Overseas sales of made-in-Malaysia products - mostly electrical
components, palm oil and crude oil - may increase 0.5 per cent at best in 2009,
Minister of International Trade and Industry Tan Sri Muhyiddin Yassin said.
Exports rose 9.6 per cent in 2008. "The economic situation on the global front
is very bad," Muhyiddin said yesterday in Kuala Lumpur. Malaysia's trade
performance is "very difficult" to predict this year, he said.
Demand for electrical and electronics goods, which account for about 38 per cent
of Malaysia's exports, is drying up as consumers worldwide spend less. The
government is due to propose a second stimulus plan to Parliament on March 10 in
a bid to avoid entering a recession. The government has said the second plan
will be larger than a package unveiled in November worth RM7 billion, joining
countries from China to Thailand in expanding budgets to counter the global
economic slowdown. Muhyiddin said he has asked the Finance Ministry to include
in the package grants for small businesses, cuts in sales and corporate taxes,
and a reduction in contributions by employers to the country's biggest pension
fund. The government may announce a stimulus of between RM10 billion and RM15
billion that gives tax breaks to small-and medium-sized businesses, RHB Research
Institute Sdn Bhd said yesterday.
(Source: New Straits Times, 24 February 2009)
Economic News
Economic Slump Might Persist for Next Two Quarters
The sharp economic deceleration experienced by Asia-Pacific countries in the
fourth quarter will likely persist for the next two quarters. However, a
turnaround was expected in the second half of this year, said Standard & Poor’s
(S&P) in its Asia-Pacific Economic Outlook Q1 2009 report.
The rating agency attributed the sluggish economy to the lagging effect of
monetary tightening in the first half of 2008 and contemporaneous effect of a
slowdown in exports and capital flows. Related activities such as logistics and
financial intermediation would also suffer. It added that the massive monetary
reversal after July inside and outside the region should begin to have its own
lagged impact, based on the assumption of no further shocks from the global
financial system. According to the S&P report, September 2008 was viewed as a
significant discontinuity in the evolving global scenario, mainly as a result of
the collapse of Lehman Brothers and its impact on financial markets and consumer
and investor expectations. This could be one of the reasons why the US, Europe
as well as Asia Pacific decelerated sharply.
Before that, Asia Pacific was showing reasonable growth even as concerns of the
global financial problem and its spillover into macroeconomic intensified. In
Malaysia, while the blow from the global slowdown would be felt this year,
recovery would be relatively strong in 2010, said S&P. This year fiscal spending
and more aggressive monetary policy could cushion the impact of lower commodity
prices and weakening external demand for manufactures. Malaysia’s gross domestic
product moderated to 4.7% in the third-quarter of 2008 and the weakened momentum
points would carry well into the fourth quarter. In November, inflation in
Malaysia dropped to 5.7% from the peak of 8.5% in July and August. December saw
a softer inflation rate of 4.4%. With the partly administered prices and no
major risk to regional inflation, Malaysia’s inflation should remain fairly
benign, said the report.
(Source: The Star, 6 February 2009)
8pc Growth Target within Reach
Premier Wen Jiabao said China’s 8 per cent growth target for this year is within
reach, indicating the Government doesn’t see the need to increase a 4 trillion
yuan economic stimulus. “It’s possible for us to meet this target,” Wen told
delegates in his annual speech to China’s Parliament here yesterday. The nation
needs to “reverse the economic slide as soon as possible.”
Wen’s prediction that China will ride out a global recession and his pledge to
“significantly increase” investment helped the Shanghai Composite Index to add
to its biggest rally in four months. Collapsing exports have dragged the world’s
third-largest economy to its weakest growth in seven years and cost the jobs of
20 million migrant workers. “They are keeping ammunition in reserve,” said
Stephen Green, head of China research at Standard Chartered plc in Shanghai.
“Every day the world economy gets worse and they’ve probably got two years of
very slow global growth to get through.”
Stocks climbed around the world yesterday after former statistics bureau head Li
Deshui said Wen will announce new stimulus measures today. The Shanghai index
closed 1 per cent higher yesterday after surging 6 per cent yesterday. The 8 per
cent growth target compares with the International Monetary Fund’s forecast that
the nation’s economy will expand 6.7 per cent, the least in almost two decades.
The 2009 budget deficit was set at a record 950 billion yuan as the slowdown
cuts revenue and the government keeps spending.
(Source: New Straits Times, 6 March 2009)
Exports Down 28% in January
Malaysian exports in January fell the worst in 28 years, slumping 27.8% to
RM38.3bil from a year earlier, according to figures from the International Trade
and Industry Ministry (MITI). Total imports fell 32% year-on-year to RM29.47bil.
Month-on-month, January exports fell 16.9% from December 2008 while imports
decreased 14.7%.
The January export figure came in worse than expected, says Bank Islam Malaysia
senior economist Azrul Azwa, who had expected a 20.8% fall. “Now, more or less,
this means we will be facing a technical recession by the first half of this
year and an outright recession this year is inevitable,” he says, adding that
Malaysia may see a 1% contraction for its gross domestic product (GDP) this
year. This means the Government will need to come out with bold and decisive
policy actions in facing the economic slowdown, Azrul says. “The second stimulus
package to be announced on March 10 needs to be bigger, maybe at about RM20bil
to generate growth of our economy,” he adds.
AmInvestment Bank economic advisor Mustafa Mohd Nor says every trade-dependent
nation is experiencing a slump in exports, not just Malaysia. “This situation
was already expected as a result of the current global slowdown. However, we are
still fortunate to have a large trade surplus for quite sometime now. This means
the country is still receiving net inflows,” he says. Malaysia still recorded a
trade surplus of RM8.83bil in January, making it the 135th consecutive month of
trade surpluses since November 1997. The total trade in January was valued at
RM67.77bil, a decrease of 29.7% from a year ago.
Singapore, Japan, the US, China and South Korea were the top five export
destinations, accounting for 51.7% of Malaysia’s total exports in January, says
MITI. “Exports to Asean countries were valued at RM9.18bil or 24% of Malaysia’s
total exports in January 2009, a drop of 38.1% from January 2008,” it says,
citing lower exports of electrical and electronics (E&E) products, refined
petroleum products and chemical products, among other things. Exports to Japan
were down to RM4.98bil from RM5.17bil in January 2008, attributed mainly to
lower exports of E&E products, crude petroleum, refined petroleum products as
well as chemicals and chemical products.
MITI says export to the US fell to RM4.8bil from RM7.04bil, mainly due to a
decline in exports of E&E products. Exports to the European Union dropped to
RM4.34bil from RM6.13bil due to lower exports of E&E products, iron and steel
products as well as crude rubber. Exports to China slipped to RM2.99bil from
RM4.48bil, attributed mainly to lower shipments of palm oil, E&E products, crude
rubber and rubber products.
(Source: The Star, 7 March 2009)
What Goes Up Must Come Down
The current economic cycle is a good reminder of the old adage – that “What goes
up must come down”. That is to say, every boom, or growth that an economy enjoys
will be followed by a bust, or contraction. This is a fact that almost every
economist will attest to. For the past few years, we had enjoyed great economic
prosperity, as all countries posted encouraging growth, and businesses were
booming as a result of robust demand for their goods and services. And many had
benefited through their investments in various sectors and saw their wealth grew
– until recently, that is.
The financial crisis that struck the whole world since the third quarter of last
year has not only brought many economies of the world down to their knees, but
it has also wiped out much wealth from the markets worldwide. Businesses are now
struggling to survive as a result of the slumping demand for their goods and
services because consumers are tightening their belts and holding back spending.
Nevertheless, we can take heart because, as they say, “there is a rainbow after
every storm”.
An economic bust tends to give birth to a different phase of growth. For
instance, the last recession that Malaysia and the most parts of the Asian
region went through was in the late-90s during the Asian financial crisis. We
came out of that after about two years, and experienced a few good years of
growth. As for the current economic crisis, it is undoubtedly unprecedented.
Immunity for most countries remains unattainable at least for the next few
quarters. Even Malaysia’s economy came to a screeching halt in the fourth
quarter of last year, with only a growth of 0.1% year-on-year (y-o-y), compared
with a 4.7% y-o-y growth in the preceding quarter. This has prompted economists
to revise their estimates for the country’s GDP growth for 2009.
The Malaysian Institute of Economic Research says there is a 50% chance for
Malaysia to fall into a full-blown recession this year. The independent
think-tank believes the country will experience negative growth for the first
half, but is hopeful that it will return to the positive territory by the second
half. RAM Holdings Bhd, on the other hand, has drastically reduced its growth
projection for Malaysia’s economy from the previous 3.5% to 0.9% for this year.
RAM’s projection is based on the expectations that global demand would stabilise
in the second half of the year. After all, Asia’s economy is still very much
dependent on external demand, or exports. At present, recessions in the US and
Europe have already trigged record falls in the value of Asia’s exports. This
has dented the region’s economic output, as measured by their respective GDP,
which is generally defined as the total value of final goods and services
produced by the country.
For instance, Japan’s economy is in its worst shape ever. Highly dependent on
exports, the Japanese economy posted a 4.6% contraction for the last quarter of
last year. The country cannot depend on domestic consumption to lift its nation
up because its society is one that is highly thrifty. In addition, with consumer
confidence dampened, domestic consumption is expected to decline further.
Some developing countries such as China, India and Indonesia may seem to have
posted some encouraging growth rates for the last quarter of 2008, but those
rates were already at their weakest pace in more than two years. For instance,
although Indonesia’s economy, which posted a GDP growth of 5.2% for the fourth
quarter of last year, has fared better than other Asean economies, analysts say
growth below 6% for Indonesia could fuel unemployment in the world’s fourth-most
populous country. (Indonesia’s unemployment rate has currently exceeded 8%.)
Nonetheless, for many countries, including Malaysia, the road to recovery has
already been paved as the governments continue to inject stimulus spending into
their economies and adopt expansionary monetary policies. But in the meantime,
we will just have to endure the present economic angst.
(Source: The Star, 7 March 2009)
Manufacturing Sales Decline
Malaysia’s manufacturing sector sales fell 22.7 per cent in January to RM36.7
billion, as lower sales were reported by 90 out of the 116 industries surveyed,
the Statistics Department said. The five major industries whose sales value
decreased were computer and computer peripherals (48.5 per cent), basic iron and
steel products (65.0 per cent), refined petroleum products (14.9 per cent),
semi-conductor devices (35.5 per cent), and other basic industrial chemicals
except fertilisers and nitrogen compounds (43.7 per cent).
Total employees engaged in the sector in January decreased by nine per cent
year-on-year to 990,794 persons, while month-on-month, the number of workers
employed also decreased by 0.1 per cent. The total amount paid out in salaries
and wages in January also decreased by 9.2 per cent, or RM199.4 million, as
compared to RM2.15 billion spent in December. In terms of productivity, the
Statistics Department said, average sales value per employee in January this
year dropped 15.1 per cent year-on-year to register RM37,081.75 (from
RM43,675.65 in January last year).
(Source: New Straits Times, 20 March 2009)
Malaysian Economy Expanded by 4.6% in 2008
Amidst the international financial turmoil and sharp deterioration in global
economic environment, the Malaysian economy registered a growth of 4.6% in 2008.
Robust domestic demand, in particular sustained private consumption and strong
public spending, supported growth during the year. While external demand was
strong in the first half of 2008, the sharp and rapid deterioration in the
global economic conditions as well as major correction in commodity prices in
the second half, led to a contraction in Malaysia’s export performance in the
latter part of the second half year.
Given the high degree of openness of the Malaysian economy, the contraction in
exports adversely affected income and domestic demand. Private investment
activities and private consumption moderated significantly in the fourth quarter
of 2008. In the first half of 2008, the economy grew strongly by 7.1% supported
by robust domestic and external demand.
Domestic demand was led by continued strong expansion in private consumption,
supported by a steady increase in disposable income, positive labour market
conditions, and favourable financing environment. External demand was supported
by very high commodity prices and strong export volume. Demand from the regional
countries was also strong. When the global downturn intensified in the second
half of 2008, with several major advanced economies slipping into recession and
growth in a number of regional economies moderating rapidly, net external demand
declined significantly.
Nevertheless, real gross domestic product growth remained positive in the second
half of the year, expanding modestly by 2.4%, supported by strong public
consumption and continued expansion in private consumption. On the supply side,
growth in the first half was driven by robust performance of the services sector
due to strong domestic demand conditions, and the expansion in trade and tourism
activities. Further support came from the manufacturing sector due to robust
external demand from the non-US markets and higher exports of resource-based
products, which also benefited from rising commodity prices.
(Source: The Star, 26 March 2009)
Member News
Heralding Change & Progress
Royal Selangor has created an exquisite range of pewter goodies to usher in
prosperity and positive energy in welcoming the Ox. Every year, Royal Selangor
celebrates the Lunar New Year with bountiful gifts for prosperity and good
fortune. This year, Royal Selangor welcomes 2009, the Year of the Ox, with a new
range of pewter items comprising the Year of the Ox collection and four elegant
Chinese New Year packages. Inspired by the second animal in the Chinese zodiac,
the Year of the Ox collection comprises a limited edition plaque, tea caddy,
figurines, a set of chopsticks and chopsticks rest to usher in good fortune and
prosperity.
The ox in the Chinese zodiac is a symbol of strength and determination. Those
born under this sign are said to be strong-willed and uncompromising but
dependable. The arrival of the ox is considered a sign of change, bringing with
it progress and positive energy. The highlight of the collection is the limited
edition plaque.
Depicting a leaping bull, the composition conveys the sense of charging ahead to
attain goals and success. Consistent with the zodiac series launched last year,
the energetic bull is set against a lattice backdrop within an elegant wood
frame enhanced with delicate yulan or magnolia motifs in pewter gilt in 24K gold
complemented by a couplet that expresses good wishes for the New Year. A limited
edition of 1,000 units has been produced for this year. The collection also
includes a tea caddy, a medium figurine, a small figurine and a set of
chopsticks and chopsticks rest decorated with auspicious motifs and symbols to
convey wishes of good fortune and prosperity for the New Year. Symbolising
abundance and good fortune, Royal Selangor Year of the Ox’s tea caddy features
sculpted rendering of golden grain. Chinese characters reinforce wishes for a
rewarding year ahead. A wooden cap engraved with a motif of an ox complements
the satin finished pewter.
The strong and dependable ox is also represented in Royal Selangor’s figurines.
The pewter figurines in two sizes are embellished with foliate patterns and
mounted on a wooden base in teak finishing. The small figurine comes in both
pewter and gilt versions in 24K gold. Complementing the items in the collection
is a set of chopsticks rest featuring the steadfast ox. Prices for the Year of
the Ox plaque, tea caddy, figurines and a set of chopsticks and rest range from
RM130 to RM2,800.
Royal Selangor also offers Chinese New Year packages – Harmony, Happiness,
Longevity and Fortune – to welcome the Year of the Ox. Featuring Erik Magnussen
and the Four Gentlemen’s tea caddies in wooden gift boxes, Harmony and Happiness
keep your tea leaves fresh and dry while maintaining their delicate quality.
Erik Magnussen’s simple yet stylish design together with Four Gentlemen’s ornate
beauty of plum blossoms, orchids, chrysanthemums and bamboo completes a great
evening for tea lovers. Both Harmony and Happiness come together with an
assortment of tea leaves, including Darjeeling, Oolong and Earl Grey. The
Longevity collection features the Four Season caddy with a set of six chopsticks
featuring beautiful and sophisticated blossoms from all four seasons.
Accompanied by six porcelain teacups, the Goldfish miniature teapot completes
the Chinese New Year packages. Apart from maintaining the temperature of your
tea for an extensive time to ensure tea-drinking pleasure is not disturbed,
Fortune will definitely be a conversation piece for its beautiful goldfish
design. In addition, Royal Selangor also offers ‘Fu’ luck charms with a red
eternity knot. ‘Fu’ is an auspicious charm that invites bountiful riches and
good luck.
(Source: The Star, 9 January 2009)
Pewter Royalty
As a young girl, she used to collect leftover packing straw to help her parents
in their pewter business. The unused straw was recycled and used to cushion and
protect pewter items in their boxes. “I’ll always remember my late mother’s
constant reminder to save and not waste anything,” says Datin Paduka Chen Mun
Kuen of the family-owned Royal Selangor Pewter. “When tying up parcels, she’d
tell us to measure the string properly and precisely so that it is perfect
enough to tie the last knot. That’s how meticulous she was and this taught me
the good habit of saving.”
During a brief tour of the world-renowned brand’s main office in Setapak Jaya,
Kuala Lumpur, which also houses the Royal Selangor Visitor Centre, Chen noticed
a small cluster of pewter shavings on the floor and quickly picked it up to give
to one of her employees. “Did you know that this can be recycled too?” asks the
67-year-old, clearly relieved that the cleaner had not swept it away. While she
says she led a normal and happy childhood, it was different to the life of other
children. Chen and her three siblings, an elder brother and sister, and a
younger brother were always helping their parents in the business set up by her
grandfather. She never saw assisting her parents as a chore. “We didn’t resent
it because somehow we knew that we would be continuing what our parents were
doing.”
All of them are now spearheading Royal Selangor International Sdn Bhd. Chen’s
younger brother Tan Sri Yong Poh Kon is the managing director of Royal Selangor
International, while her elder brother Yong Poh Shin is based in Singapore and
is chairman of Royal Selangor Singapore. Sun Mun Ha, Chen’s sister, resides in
Australia and actively helps out in the retail shop in Melbourne. “This is my
mum’s home.” Says Chen’s son and Royal Selangor Marketing general manager Tien
Yue, during lunch.
“This is my life. I enjoy what I’m doing and I’m not about to stop,” Chen
stresses. Her motivation and inspiration comes from her late mother, Guay Soh
Eng. “I have always admired mum’s determination, dedication and tenacity. She
was really hardworking. She was probably the first or one of the few women who
knew how to drive in her time. Because we did not have enough money to employ
people, mum would drive the van to deliver goods to the post office to be sent
outstation. “She’d also be the one to collect tin ingots at the railway station
and these would normally weigh about 50kg each!”
In the 1960s and 70s, Chen and her sister Mun Ha would help out at the family’s
Batu Road (now Jalan Tuanku Abdul Rahman) shop. Manu of their customers were
American soldiers who visited Malaysia while on break during the Vietnam war.
They bought beer mugs, fruit bowls, toast racks, cigarette boxes, cocktail
shakers and casserole stands which were later packed and shipped for family and
friends in the US. Innovation, creativity and a knack for knowing current market
trends are probably the secret to Royal Selangor’s staying power.
Established in 1885, the company is a household name with standalone boutiques
and retail counters all over the world. “I believe it is our designs, as well as
the will and capacity to change with the times, plus a lot of hard-work that has
brought us this far,” says Chen. For example, at the end of World War II, her
father, Yong Peng Kai, produced his first commemorative souvenirs. “One of the
first things he did after the British made a triumphant return to Malaya was to
cast a pewter V-shaped victory badges, painted the white, red and blue of the
Union Jack, to attach to the front of motorcars. In 1946 and 1947, he modified
his pewter tankards to include the year next to the Selangor Pewter stamp. The
simple addition of a date transformed regular tankards into sentimental
keepsakes for members of the British military.”
Faced with the current economic uncertainty, Chen notes that Royal Selangor is
looking into new market segments. “We are working on promoting accessories to
capture the interest of the young and trendy.” These include fresh designs like
pewter pendants accented with wood. “What’s attractive about pewter is that it
has a warm look, unlike silver which is cold. Plus, pewter is more versatile as
it can be made into just about anything, from teapots to tiles.”
Among the many interesting Royal Selangor items is the melon-shaped teapot. It
is a replica of a lie-saving teapot, says Chen. “During the Second World War, as
bombs rained from the sky in Kajang, people scrambled into a warehouse to grab
food. Among them was a young man known as Ah Ham. Instead, what caught his eye
was a melon-shaped teapot on the floor. As he bent down to pick it up, a
shrapnel whizzed just inches away from his head.”
The teapot which has since become known as the lucky teapot is currently in the
company’s archival collection. The company’s royal warrant also came by a stroke
of luck. “In the late 1970s, the late Sultan Salahuddin Abdul Aziz Shah of
Selangor walked into a department store in Perth, Australia. While there, a
sales assistant asked where he was from and when he said, “Selangor ”, the sales
assistant immediately said ‘Ah, Selangor Pewter’. “He was tickled by the fact
that Australians had heard of Selangor Pewter but not of the state or him. He
then decided the company should have royal status and 1979, he conferred a royal
warrant on Selangor Pewter.”
The affable Chen is very much a star in her own right. She just recently found
out that tour guides who bring guests to the headquarters would tell these
visitors to look out for a “Chinese lady in a cheongsam as she’s the founder’s
granddaughter”. The regal Chen still finds it amusing when visitors stop to take
her picture, but adds: “This is what keeps me going – the people – whether it is
my staff who have been very loyal to the company or the visitors who come here
every day to learn about Royal Selangor.”
(Source: The Star, 31 January 2009)
Royal Selangor’s Creative Window Display
Royal Selangor recently unveiled a unique window display created entirely out of
Heineken beer bottles at its retail store at The Gardens, Mid Valley City. With
the theme “Tank Up at Royal Selangor ”, hundreds of beer bottles were arranged
in the shape of Royal Selangor’s pewter tankard to create this eye catching
display. “Since 2005, Royal Selangor ‘Pewter’s new attitude campaign has changed
customers’ perceptions and taken pewter to a new level,” said Carolyn Peh, Royal
Selangor Group marketing manager.
Royal Selangor has extended its product offering to include edgy and minimalist
designs for contemporary living, to meet the expectations of the modern
customer. “Not only are the demands for new products growing, but the
appreciation for modern and creative aesthetics is growing as well,” she added.
The use of creative window displays has become an important tool for Royal
Selangor in repositioning the brand. They have been used to challenge the
traditional perceptions of pewter and to convey the brand’s spirit of innovative
design.
There will also be a contest for customers to guess the number of Heineken
bottles used for the display, from Feb 17 to March 27. One winner will be
selected every two weeks during the contest period. Winners with the correct
answers and best slogan will win a customised pewter tankard from Royal Selangor
and dining vouchers worth RM200 at 7Ateenine in KL or QEII in Penang, sponsored
by Heineken.
(Source: Malay Mail, 26 February 2009)
New Trophies Unveiled
New trophies for the Petronas Malaysian F1 Grand Prix were revealed to the
public at the 1 Utama shopping mall recently. Tumasek Pewter general manager
David Tan said the trophies were custom-made and crafted from pewter. It has a
mirror finish except for the circular base which is made of solid wood with High
Gloss Black Finish (similar to the Piano Finish) to offer subtle contrast.
“The design is inspired by the hibiscus-shaped canopy where the body of the
trophies are shaped like a hibiscus in full bloom,” he added. “In addition to
that, sitting in the heart of the hibiscus is the 3D figurine of the circuit
which is the pulse of the F1 race and the beautiful shape of hibiscus itself is
held up by 11 abstract flag pillars that represent 11 years of F1 achievements
in Malaysia,” added Tan.
SIC chief executive officer Razlan Razali said there were four customised
trophies up for grabs. “SIC wants to celebrate the changes that the races have
made from car designs to race rules by bringing more excitement to the race fans
through awarding a new trophy for the winner,” added Razlan.
(Source: The Star, 28 March 2009)